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Startup Bookstore

Seed Accelerator™ Startup Bookstore

"Leaders are readers, so lead oneself to read!" - Patrick Driessen

Below are some of the most useful and inspirational books recommended by the Seed Accelerator™ team for wannapreneurs, emerging- and established entrepreneurs. Our goal is to provide you with the most compelling and complete selection of books relevant to the most important aspects of starting, running and growing a new tech venture.

Being a startup entrepreneur, means combining a role as a company director, business leader, and executive manager. It's often tough, it's fun, it's rewarding, it's challenging, it's the best! Unfortunately many startup entrepreneurs fail... Often because they lack the right support, lack mentorship, lack certain skills and lack essential knowledge. Support you can arrange (one of the key things we offer), skills, knowledge and experience you can enhance by being taught, being coached, being mentored and by reading!

Mentoring, coaching and reading will not only enrich your brain power; it will allow you to get new insights & ideas, deepen your learning's, improve your performance and enhance the quality of your life. From an entrepreneurial point of view; it will allow you to excel in execution! You'll succeed faster and better!

The books below are in no particular order and you can click on the title to read a detailed description of each book and order it online on Amazon and various other book selling websites.

Have fun creating your own reading list out of this broad list of recommended books, and enjoy the reading plus the impact of it! We hope it will inspire and help more tech entrepreneurs to succeed in starting and growing their new business! 

 

Startups

• Founders at Work: Stories of Startups' Early Days

• Ready, Fire, Aim: Zero to $100 Million in No Time Flat

• Start-Up: What We May Still Learn From Silicon Valley

• Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur

• Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture

• Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures

• The Art of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything

• High Tech Start Up: The Complete Handbook For Creating Successful New High Tech Companies

Entrepreneurship

• The 4-Hour Workweek

• The Toilet Paper Entrepreneur

• How to Make Millions with Your Ideas: An Entrepreneur's Guide

• Small Giants: Companies That Choose to Be Great Instead of Big

• Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur

• The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

• The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business

• The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

• The new business road test: What entrepreneurs and executives should do before writing a business plan

• The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By

Customers

• World Inc.

• Why Loyalty Matters

• The Cost of Bad Behavior

• Buyology: Truth and Lies About Why We Buy

• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Product Development

• The Art of Agile Development

• The Visual Display of Quantitative Information

• Extreme Programming Explained: Embrace Change

• Lean, Rapid and Profitable New Product Development

• The Mythical Man-Month: Essays on Software Engineering

• Code Complete: A Practical Handbook of Software Construction

• Joel on Software: And on Diverse and Occasionally Related Matters

• The Principles of Product Development Flow: Second Generation Lean Product Development

Marketing

• Marketing of High-Technology Products and Innovations

• Purple Cow: Transform Your Business by Being Remarkable 

• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

• Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

• Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

• The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

Communication

• Confessions of a Public Speaker

• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

• Show Me the Numbers: Designing Tables and Graphs to Enlighten

• The Exceptional Presenter: A Proven Formula to Open Up and Own the Room

• Everyone Communicates, Few Connect: What the Most Effective People Do Differently

• Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations

Sales

• SPIN Selling

• Little Red Book of Selling: 12.5 Principles of Sales Greatness

• Solution Selling: Creating Buyers in Difficult Selling Markets

• Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

• Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Finance & Accounting

• Accounting Made Simple: Accounting Explained in 100 Pages or Less

• The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers

• How to Read a Financial Report: Wringing Vital Signs Out of the Numbers

• Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean

Funding

• Raising Venture Capital for the Serious Entrepreneur

• Angel Investing: Matching Startup Funds with Startup Companies

• Enterprise and Venture Capital: A business builder's and investor's handbook

• Angel Financing for Entrepreneurs: Early-Stage Funding for Long-Term Success

• Term Sheets & Valuations - A Line by Line Look at the Intricacies of Venture Capital Term Sheets & Valuations

Personal Development

• Go Big or Go Home

• The Success Principles

• The Magic of Thinking Big

• The 7 Habits of Highly Effective People

• The Definitive Book of Body Language

• Mindset: The New Psychology of Success

• The Untethered Soul: The Journey Beyond Yourself

• Emotional Intelligence: Why It Can Matter More Than IQ

• How to be a Billionaire: Proven Strategies from the Titans of Wealth

• Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self

• Personal Development for Smart People: The Conscious Pursuit of Personal Growth

Productivity & Effectiveness

• StrengthsFinder 2.0

• Getting Things Done: The Art of Stress-Free Productivity

• Lean Thinking: Banish Waste and Create Wealth in Your Corporation

• The 80/20 Principle: The Secret to Success by Achieving More with Less

• The Effective Executive: The Definitive Guide to Getting the Right Things Done

• The Power of Less: The 6 Essential Productivity Principles That Will Change Your Life

• The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

Economics

• Freakonomics: the Hidden Side of Everything

• The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle

Asia, China & India

• Made It In China

• All the Tea in China: How to Buy, Sell, and Make Money on the Mainland

• The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us

Leadership

• The Art of War

• On Becoming A Leader

• Start with the Answer & Other Wisdom for Aspiring Leaders

• Good to Great: Why Some Companies Make the Leap... and Others Don't

• The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

• The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

• What Got You Here Won't Get You There: How Successful People Become Even More Successful

• Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders

• The New Leader's 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results

Management

• First, Break All the Rules: What the World's Greatest Managers Do Differently

• Hidden Champions: Lessons from 500 of the World's Best Unknown Companies

• Growing Great Employees: Turning Ordinary People into Extraordinary Performers

• Hiring Smart!: How to Predict Winners and Losers in the Incredibly Expensive People-Reading Game

• The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management

• The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You

Team

• The Five Dysfunctions of a Team: A Leadership Fable

• The Human Equation: Building Profits by Putting People First

• Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People

Negotiation

• Getting to Yes: Negotiating Agreement Without Giving In

• Bargaining for Advantage: Negotiation Strategies for Reasonable People

• 3D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Influence

• The 48 Laws of Power

• How to Win Friends & Influence People

• Influence: The Psychology of Persuasion

• Crucial Conversations: Tools for Talking When Stakes are High

• The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

Idea Leadership & Innovation

• Weird Ideas That Work

• Blue Ocean Strategy

• The Myths of Innovation

• The Sources of Innovation

• Innovation and Entrepreneurship

• The Creative Habit: Learn It and Use It for Life

• Ignore Everybody: and 39 Other Keys to Creativity

• Made to Stick: Why Some Ideas Survive and Others Die

• Here Comes Everybody: The Power of Organizing Without Organizations

• Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution

• The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business

Decision-Making

• Sources of Power: How People Make Decisions

• Smart Choices: A Practical Guide to Making Better Decisions

Project Management

• The Fast Forward MBA in Project Management

• Making Things Happen: Mastering Project Management

 

Have we inspired you? You can order all these books on Amazon as printed, Kindle or e-book and most as audio book as well. Happy reading!

All of the books above and hundreds of other compelling books will be available at our GrowthVersity™ Library Lounge within the Seed Accelerator™ Campus, which can be exclusively enjoyed by our Seed Accelerator™ program participants.

 

For more detailed information and answers to most of your Seed Accelerator™ related questions, please see our FAQ page, or click here.